4 years in the making. Building the Lakers Nation Instagram @bleedpurpleandgold account to over 140k users.

Over the past 4 NBA seasons, I have helped legitimize’s social presence with top-quality graphics across all their social platforms.

We worked to keep things feeling and sounding authentic, original, and fresh. Finding the right mix of food-forward, packaged product, and lifestyle imagery was important, and it was also mission-critical that our channel-specific voice engaged users in a way where they were talked with…not at.

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